Apple wants to trademark ‘Slofie’

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He may have rolled his eyes when Apple mentioned that the iPhone 11 and 11 Pro could make “slofies,” but the company is taking things a little more seriously. Apple has asked the USPTO for a trademark in the term “Slofie” in terms of “downloadable computer software for use in video capture and recording.” Don’t worry, it’s not about appropriating the cultural landscape; rather, this is largely to prevent application developers and phone manufacturers from ‘borrowing’ the term for their own characteristics.

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The company does not refer to clips as “slofies” outside its marketing for new iPhones. Fortunately, it is not so invested in the concept. However, the trademark application is a kind of coverage. He does not want to be caught off guard if the term ever becomes fashionable. Not that we expect it to happen: “slofie” is as likely to happen as “fetch” in Mean Girls.

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