Apple wants to trademark ‘Slofie’


He may have rolled his eyes when Apple mentioned that the iPhone 11 and 11 Pro could make “slofies,” but the company is taking things a little more seriously. Apple has asked the USPTO for a trademark in the term “Slofie” in terms of “downloadable computer software for use in video capture and recording.” Don’t worry, it’s not about appropriating the cultural landscape; rather, this is largely to prevent application developers and phone manufacturers from ‘borrowing’ the term for their own characteristics.


The company does not refer to clips as “slofies” outside its marketing for new iPhones. Fortunately, it is not so invested in the concept. However, the trademark application is a kind of coverage. He does not want to be caught off guard if the term ever becomes fashionable. Not that we expect it to happen: “slofie” is as likely to happen as “fetch” in Mean Girls.

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